About Us

A team, obsessed with the boring part.

Trust and estate planning should be for everyone. Now it can be.

Joining from

  • Stanford GSB
  • Meta
  • Notable Capital
  • Amazon
  • TikTok
  • DST Global
  • Perplexity
  • Okta
  • Trident Trust
  • Stanford Engineering
  • Meta
  • H&CO Corpag
  • Stanford GSB
  • Amazon
  • Novo
  • TikTok
  • Perplexity
  • Trident Trust
  • Okta
  • Stanford Engineering
  • MongoDB

Dear Veros family,

You did the responsible things: you bought the home, you built the business, you took the job that builds wealth for your family. One day, everything you own will move to the people you love. Nobody has fully explained the best way to manage everything in between.

The wealthiest families have had an answer for generations: trusts, and a team of advisors who set them up, fund them, and keep them current as life changes. It works. It is one of the best-tested ways to protect, grow, and pass on what you’ve built. It’s just never been within reach for most families. Not because anyone is hiding it, but because doing this work by hand is expensive, and there have never been enough great attorneys and trustees to go around.

So most families never set up a plan. Or they do, and it sits in a drawer, unsigned. Or signed and never funded, which protects nothing at all. They self-administer, and in reality they are flying blind.

The hard part was never the document. It’s everything around it: retitling the house, tracking the accounts, keeping the plan current as your life changes, and being there on the worst day your family will ever have. That work is continuous and detailed. It is exactly what software and AI are built for.

So that’s what we built. A licensed attorney still reads every deed before you sign. A professional trustee still oversees your trust. Those parts aren’t automatable, and we wouldn’t want them to be. We want you to feel cared for by a real human.

Our goal is simple: take the strategies the wealthiest families have always used to protect what they’ve built, and make them work for everyone else.

You shouldn’t have to be the 1% to be looked after like it. Now you’re not.

Marcello RossiCo-founder & CEO

Who we are

Marcello Rossi

Marcello

An ex-fintech investor and operator, leveraging his experience to make trust administration simple, transparent, and accessible.

Nathania Lim

Nathania

An ex-Stanford and Meta AI engineer building the platform and systems that redefine how trusts are set up and administered.

James Petree, Esq.

James

A licensed South Dakota trust attorney and officer with decades of experience, here as a resource to make sure everything is done right.

Backed by leading Silicon Valley investors and operators
Notable Capital