Leadership

Led by experienced trust professionals.

Decades of South Dakota trust law, institutional operating experience, and modern engineering — combined to give every client best-in-class service, built for the long run.

Marcello Rossi
Marcello Rossi
Co-Founder & Chief Executive Officer

A trust beneficiary himself, Marcello has spent his career in fintech and venture, building and backing financial companies. He leads Veros’s mission to make institutional-grade trusts available to everyone. Stanford GSB.

James Petree, Esq.
James Petree, Esq.
Co-Founder & Chief Trust Officer

A licensed South Dakota trust attorney with over a decade administering trusts in the nation’s strongest trust jurisdiction. James brings that rigor to the legal process behind every trust Veros issues. J.D., University of South Dakota.

Nathania Lim
Nathania Lim
Co-Founder & Chief Technology Officer

A senior engineer from Meta and Amazon, Nathania builds the secure systems that make a rigorous legal process feel effortless — without ever cutting a corner. Stanford CS, AI.

A trust is meant to outlast the person who creates it. The company that holds it should be built to last, too — and that’s what we’re building Veros to be: here for our clients across generations.

Backed by

Mar Hershenson
Mar Hershenson
Pear VC
Hans Tung
Hans Tung
Notable Capital
John DeVine
John DeVine
Meta

Built in South Dakota · here for the long run